July 4, 2022
July 4, 2022
min Read

This week in LetsVenture: mCaffeine ropes in Alia Bhatt and Zypp Electric revs up big plans for the year

Team LetsVenture

The world’s oldest trapeze artist Betty Goedhart once said, “Slowly is the fastest way to get where you want to be.” 

Betty took trapeze lessons for the first time at the age of 78 and made it to the Guinness Book of World Records as the Oldest performing flying trapeze artist (female) when she was 84 years old. 

After Betty, the other tribe of people we believe would closely understand and quickly accept it as a fact that slowly indeed is the fastest way to bigger achievements are entrepreneurs and their watchful investors.  

It is for this reason that LetsVenture keeps a close eye on all the developments and the milestones of our portfolio companies. For instance, Mumbai-based mCaffiene not only roped in Alia Bhatt as the face of its last campaign but marked its presence in 5,000 stores across India. From Delhi, Castler sealed partnerships with nine global and national banks so far while others like HYPD and Zypp Electric made it to the The Google for Startups Accelerator (GFSA) program. 

They may be seemingly insignificant and small wins but victories nonetheless that are paving way for long-term goals.

Catch all the highlights of the week here:

HealthySure: Raising the horizons of accessible healthcare


Startup Name: HealthySure

Sector: Insurance Tech

Founder: Sanal Bhastukar, Anuj Parekh

Growth Factor:  In a step towards making healthcare more accessible, Mumbai-based HealthySure introduced corporate health insurance programmes ranging between Rs 50 and Rs 3,000. The programme also offers additional services such as teleconsultation, physical and mental wellness checkups, discounted pharmacy purchases, and lab tests. 

The corporate employees can then choose to upgrade their healthcare plans by paying an additional Rs 1,000 for an added benefit of Rs 30 lakh of extra coverage. And what’s more, employees can continue to maintain the policy even after leaving their company and changing jobs. 

The startup was featured among the ‘30 Startups To Watch’ by INC42.

Castler: Your safe and transparent digital escrow


Startup Name: Castler

Sector: Financial services/ Escrow-as-a-Service 

Founder: Vineet Singh, Dinesh Kumar, and Ritesh Tiwari

Growth Factor: When in the banking and financial services space, a strong network can be pivotal for a startup’s growth. 

So this week, we are highlighting a milestone of Castler, a New Delhi-based Escrow-as-a-Service platform, that secured partnerships with nine leading Indian and global banks so far. 

As the startup focuses on democratizing escrow solutions for mass usage and adoption among consumers and MSMEs, the startup is looking to dominate the escrow banking space that is poised to be $250 billion by 2030. 

Last week, the startup raised $1 million in a seed funding round led by Zerodha’s venture capital arm Rainmatter with participation from LetsVenture among others. 

HYPD: An influence for shop-able content


Startup Name: HYPD

Sector: Creator-driven marketplace

Growth Factor: Every creator and influencer is rapidly creating a digital empire of their own. Delhi-based HYPD enabled more than 500 creators into becoming ‘creatorpreneurs’ and launched their stores on the platform. 

They can now create shop-able content around 500 partner brands of HYPD and earn from every sale made on their stores. Influencer marketing is here to stay and HYPD is making the most of it. 

Zypp Electric: Going green on last-mile delivery  


Startup Name: Zypp Electric 

Sector: Electric Vehicle 

Growth Factor: Zypp Electric, which made it to Google for Startups Accelerator in June, has some lofty plans to take its electric scooter count from 5,000 to 30,000 by next year, and eventually to 200,000 vehicles. 

Founded in 2017, it is present in Delhi-NCR and Bengaluru while focusing on expanding operations to Hyderabad, Mumbai, Chennai, among others.

mCaffeine: Riding the personal care wave


Startup Name: mCaffeine 

Sector: Personal care brand 

Founder: Vikas Lachhwani and Tarun Sharma

Growth Factor: Caffeine-infused personal care brand mCaffiene is now in 5,000 stores! After five years of scripting success in the direct-to-customer brand, the Mumbai-based brand forayed into the offline space through general trade channels merely six months ago. 

Going forward, it is targeting to reach 25,000 stores by the end of FY23. In its last campaign, mCaffeine roped in actor Alia Bhatt to promote their products Coffee body scrub and coffee body washes.

Team LetsVenture
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